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- 94 % use a smartphone (a phone that connects to the internet e.g. iPhone, Blackberry, Android phones such as Samsung Galaxy)
- 56% use a tablet computer (e.g. iPad, Samsung Galaxy Tab, BlackBerry Playbook)
- 23% use a wearable device that connects to the internet (e.g. a smart watch, a smart wristband)
- 21% use an e-reader (e.g. Kindle, Nook, Sony Reader)
- 21% use a handheld game device (e.g. PlayStation Vita, Nintendo 3DS, PSP, Nintendo DS)
- 24% women use handheld gaming devices (e.g. PlayStation Vita, Nintendo 3DS, PSP, Nintendo DS) v/s a mere 15% men using the same
- Asia -34% | Europe -18% | United States 14% | Australia – 11%
- 46% Took advice from family
- 46% Took advice from friends
- 43% Used price comparison websites
- 42% Used travel company websites e.g. hotel/ airline websites
- 36% Read travel blogs
- 35% Used consumer review websites
- 34% Used online travel forums
- 34% Browsed travel images online
- 33% Used websites which make available expert opinion
- 23% Used travel related magazines
- 23% Went to a travel agent
- 22% Browsed travel videos online
- 20% Requested advice on social media
- 13% go through Travel company websites e.g. hotel/airline websites
- 12% go through Websites which make available expert opinion
- 12% go through Advice from family
- 11% go through Advice from friends
- 11% go through Consumer review websites
- 9% go through Price comparison websites
- 7% go through online travel forums
- 5% go through Travel blogs
- Multi generation holiday (50%) | with his/her partner (42%) | with his/her friends (37%)
- With his/her parents (37%) | with his/her children (20%) | Alone (7%)
- 58% registered to receive exclusive holiday discounts
- 47% registered to be able to access my booking information more easily
- 46% registered to receive improved customer service
- 45% registered to receive personalized holiday offers
- 42% registered to receive alerts when the holidays I am interested in change in price
- 42% registered to be able to save details of holidays that I'm interested in
- 42% registered to be able to save their holiday preferences
- 40% registered to receive help more quickly if there is a problem while I am travelling
- 32% registered to be notified when I need to complete important steps before my holiday e.g. organize my registered Visa, vaccinations
- 32% registered to access exclusive travel forums
- Online travel agency (62%) | through airline and/or hotel websites directly (19%)
- Over the phone (8%) | in an offline travel agency (7%)
- Special offers/discounts relevant to holidays I might like (53%)
- Helpful travel/holiday advice and tips relevant to me personally (52%)
- Personal recommendations for holidays I might like to purchase (45%)
- Better tailored services to me as a result of learnings from my previous purchases/behaviours (37%)
- Funny or amusing content (22%)
- Have a break from work (50%)
- Find more excitement in my life (48%)
- Reduce stress (46%)
- Fulfil my dream of travelling to a new destination (42%)
- Send quality time with my partner (36%)
- For a change in weather (36%)
- Spend quality time with friends (36%)
- Treat myself to something exclusive (31%)
- Have a truly authentic cultural experience (34%)
- Spend quality time with my children (17%)
- Be alone (18%)
- A service that allowed you to split the cost of a holiday (e.g. travel, accommodation) online between different payment options- 85% interested
- A service that allowed you to split the cost of a holiday (e.g. travel, accommodation) online with another person-76% interested
- Wearable technology that automatically adjusted your hotel room temperature according to your own body temperature- 75% interested
- A suitcase that connected to the internet, which you could track using a smartphone app- 84% interested
- A service that provided surprise holiday recommendations based on your personality - 84% interested
- A service that provided surprise holiday recommendations based on your budget - 89% interested
- Holiday photos posted by my contacts on social media influence where I decide to go on holiday – 59% Agree; 17% Disagree
- I would like to use virtual reality (VR e.g. Oculus Rift) to discover which holiday destinations I will find the most interesting – 60% Agree; 12% Disagree
- I would be willing to interact with a brand on social media (e.g. tweet about a brand, follow a brand) in order to receive holiday discounts/ off – 63% Agree; 14% Disagree
- The thought of going on holiday alone intimidates me – 50% Agree; 22% Disagree
- I have posted a photo/video of my holiday on a social network while I'm away – 64% Agree; 18% Disagree
- It's important to me that people comment on the holiday photos I post on social media - 57% Agree; 18% Disagree
- If I use a travel company's services, I would be happy for them to rate me as a customer – 70% Agree; 7% Disagree
- I worry for my safety on holiday abroad more than I do when I'm on holiday in my own country – 64% Agree; 13% Disagree
- When I go on holiday, the most important thing for me is to experience the authentic culture of the place- 83% Agree; 4% Disagree
- I often make holiday plans at the last minute - 40% Agree; 39% Disagree
- When researching a holiday, I enjoy saving links and images to refer to at a later stage - 74% Agree; 7% Disagree
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