Hilton Worldwide (NYSE: HLT) today announced that members of the Hilton HHonors guest loyalty programme can now receive an exclusive discount on room rates by booking directly through its brand websites, the award-winning Hilton HHonors mobile app and reservation call centres, or through preferred corporate travel partners and approved travel agents. This guaranteed discount is available at more than 4,500 hotels around the world, excluding hotels in mainland China, Hong Kong, Macau and Taiwan. This discount is also available at the hotels and resorts operated by the company in India. Hilton’s new “ Stop Clicking Around ” marketing campaign – the largest ever campaign in the company’s 97-year history – will also emphasise the other benefits of booking direct and being an HHonors member. These benefits include HHonors Points that can be used for free room nights, free Wi-Fi, the ability to check-in and choose your own room from a digital floor plan via the HHonors mobile app on a smartphone. In addition, when HHonors members book directly with Hilton, hotels are able to provide more personalised and memorable experiences for each stay. “Our customers don’t need to worry about sorting through a dizzying array of websites, enduring hundreds of clicks and wasting hours of time. They can be assured that booking a room directly with us at any of our hotels doesn’t require extensive searching and price checking to find the best prices online,” said Geraldine Calpin, chief marketing officer at Hilton Worldwide. “Last year, 57 billion Hilton HHonors Points – or more than 1.6 million free nights – went unearned because guests booked their stay through a third party. In Asia Pacific, over 210,000 free room nights went unearned,” said Mark Weinstein, global head of Customer Engagement, Loyalty and Partnerships at Hilton Worldwide. “There is a huge misconception that third parties always offer lower prices for our hotel rooms, which is simply not true.” All Hilton HHonors members who book directly through Hilton can save time and money, and gain instant access to the benefits they care about most:
- Exclusive discount: Members of the Hilton HHonors loyalty programme can now take advantage of an exclusive discount that can’t be found anywhere else, as long as they book directly with Hilton, at more than 4,500 hotels around the world, excluding hotels in mainland China, Hong Kong, Macau and Taiwan.
- Instant benefits: Hilton HHonors is free to join and offers instant benefits to all members, such as free Wi-Fi, popular digital tools like digital check-in with room selection, and the ability to earn and redeem HHonors Points for free nights.
- Unforgettable, exclusive experiences: Booking direct opens the door to exclusive events, like Live Nation concerts, sporting events or private dining experiences.
- Loyalty rewarded with more personalised service: HHonors members who book direct can better share their preferences with the hotel for a stay tailored to their needs.
For more information on the Hilton HHonors discount, or to sign up for Hilton HHonors, visit HHonors.com. About Hilton Worldwide Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprised of more than 4,600 managed, franchised, owned and leased hotels and timeshare properties with more than 758,000 rooms in 100 countries and territories. For 97 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty programme, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook , Twitter , YouTube , Flickr , LinkedIn and Instagram . About Hilton HHonors Hilton HHonors is the award-winning guest-loyalty programme for Hilton Worldwide’s 13 distinct hotel brands, spanning more than 4,600 hotels, resorts and timeshare properties across 100 countries and territories. Hilton HHonors members who book directly through preferred Hilton channels have access to instant benefits, including an exclusive discount that can’t be found anywhere else, free standard Wi-Fi and popular digital tools available exclusively through the industry-leading Hilton HHonors mobile app , where HHonors members can check-in, choose their room, and access their room using a Digital Key. With more than 50 million members, HHonors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, charitable contributions, or unique events through the HHonors auction platform ( hhonors.com/auctions ), such as exclusive artist experiences and hotel concert events with Live Nation® or a race experience with the McLaren-Honda Formula 1 team. HHonors members’ loyalty is also rewarded with more personalised service. There is no cost to join, and travellers may enrol online by visiting www.HiltonHHonors.com or connect with Hilton HHonors at news.hiltonhhonors.com.