Business Wire India
 
As protein deficiency is core problem affecting a majority of Indians; Mahakosh Hunky Chunky has been launched to provide a hygienic, cost effective, protein rich vegetarian meal option to consumers,Mr. Dinesh Shahra – Founder & Managing Director, Ruchi Soya Industries LimitedBrand Mahakosh stands for natural goodness and health and this philosophy have been extended to Mahakosh Hunky Chunky as well,Mr. ShahraMr. Satendra Aggarwal – COO, Ruchi Soya“Keeping in mind the quality we serve to our consumers and their trust towards Mahakosh, we have launched Mahakosh Hunky Chunky Soya Chunks in Madhya Pradesh. When we relaunched Mahakosh in 2014 in its new avatar we had announced that Mahakosh will slowly transform into a kitchen brand which a health and value conscious housewife will turn towards for all her kitchen needs. We have extended our association with Madhuri Dixit Nene for the soya chunks category also as we feel that she is someone our target audience looks up to in terms of modern cosmopolitan woman who effortlessly delivers on her many roles – a working woman, a caring wife, a loving mother and trendsetter celebrity “Mahakosh is one of India’s leading edible oil brands with annualized sales of over Rs. 2,000 crore. We are poised to take this brand to even greater heights by extending it into soya chunks category. With our core proposition of containing 15 times more protein than cow’s milk; Mahakosh Hunky Chunky will target consumers in the mass segment,” saidMr. Alok Mahajan – Head of Marketing, Ruchi Soya“We plan to capture 5% share in the initial months and around 10% share of the Soya Chunks segment in our key markets over the long term,”Mr. Mahajan added About Ruchi Soya Industries LimitedPhoto Caption: