- Ajit Mohan, Executive Vice President & Head, Digital for Star India, Novi Digital Entertainment Limited
- Amarjit Singh Batra, Chief Executive Officer, OLX India
- Amrit Thomas, Chief Marketing Officer, United Spirits Limited
- Gaurav Jeet Singh, Head Media Services, South Asia, Hindustan Unilever Limited
- Hemant Mehta, Senior Vice President, IMRB
- Karthi Marshan, Senior Executive Vice President & Head, Group Marketing, Kotak Mahindra Bank
- Manav Sethi, Group CMO, ASKME India & Malaysia
- Manish Aggarwal, Vice President, Marcom, Le Ecosystem Technology India Private Limited
- Prasun Basu, President, South Asia, The Nielsen Company
- Rajiv Mathrani, Chief Brand Officer, Airtel
- Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited
- Sameer Pitalwalla, CEO and Co-Founder, Culture Machine
- Sapna Chadha, Head of Marketing, Google India
- Shireesh Joshi, Head, Strategic Marketing, Godrej Group
- Shubhodip Pal, Chief Operating Officer, YU Televentures Ltd
- Umang Bedi, Managing Director, Facebook India
- Vinodh Bhat, Co-founder & President, Saavn
1. Burger King and Autum Worldwide “Pre - Book a Whopper”
2. Idea Cellular Pvt ltd and Mindshare India “Powering the next Gen Internet ready India”
3. Bajaj Auto and Indigo Consulting & Leo Burnett “The Nation's Bike”
4. Café TC and Dentsu Web Chutney “Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp”
5. Rin and PHD India “Rin Career Ready Academy”
6. Pepsi and Mindshare India “Crash the Pepsi IPL”
Lead Generation / Direct Response / Conversion 1. Café TC and Dentsu Web Chutney “Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp”
2. Bharti Airtel and Performics How Airtel Used Digital to Launch 4G in India”
3. P&G India and PHD India “Chatur Chachi Program”
4. Royal Challengers Bangalore and Mindshare “Creation of fan zones using location based technology”
5. Bajaj Auto and Indigo Consulting & Leo Burnett “The Nation's Bike”
6. OLX and Performics “Data paves the way for success”
1. Moto India and Mindshare India “Motographs - When time stood still”
2. Mountain Dew and Mindshare India “Mountain Dew takes the OTT world by storm by launching India's first branded channel”
3. Star India Pvt Ltd / Star Sports and Mindshare India “Le Panga Le Panga !!”
4. Bajaj Auto and Indigo Consulting & Leo Burnett “The Nation's Bike”
5. Castrol India Ltd and Mindshare India “How Castrol activated mini truck driver targeted only campaign”
6. Stayfree and OMD India “Stayfree Stay Ahead Helpline”
Promotion1. Kinder Joy and OMD India “Kinder Joy Story Station”
2. Café TC and Dentsu Web Chutney “Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp”
3. Stayfree and OMD India “Stayfree Stay Ahead Helpline”
4. Hindustan Unilever Limited and Mindshare India “MMS 2.0”
5. Godrej and Madison “Free G: India's first consumer engagement campaign through mobile”
6. Moto India and Mindshare India “India's first Elections to be covered only on Smartphones”
1. Rin and PHD India “Rin Career Ready Academy”
2. Castrol India Ltd and Mindshare India “How Castrol activated mini truck driver targeted only campaign”
3. Lakme and PHD India “Lakme Makeup Pro”
4. Pepsi and Mindshare India “Crash the Pepsi IPL”
5. P&G India and PHD India “Chatur Chachi Program”
6. Airtel Wynk Music and Performics “Wynk - Music on the go!”
1. Active Wheel and PHD India “Lo Kar Lo Baat”
2. Bajaj Auto and Indigo Consulting & Leo Burnett “The Nation's Bike”
3. Pepsi and Mindshare India “Crash the Pepsi IPL”
4. Nestle Maggi and Performics “#WelcomeBack”
5. Kinder Joy and OMD India “Kinder Joy Story Station”
6. Brooke Bond Red Label Tea and Mindshare “6 Pack Band”
1. Brooke Bond Red Label Tea and Mindshare “6 Pack Band”
2. Bajaj Auto and Indigo Consulting & Leo Burnett “The Nation's Bike”
3. OLX and Performics “OLX's Progressive Remarketing”
4. Pepsi and Mindshare India “Crash the Pepsi IPL”
5. Hindustan Unilever Limited and Mindshare “Outshout or Outsmart ???”
6. Akzonobel and Maxus “How Dulux Paints Consumer Cross Screen”
Messaging1. Cellular Operators Association of India (COAI) and netCORE Solutions Pvt Ltd “PMKVY- A Call for Skill Development”
2. Hindustan Unilever Limited and Mindshare India “MMS 2.0”
3. CEAT tyres and Group M “Making PhDs Real - Party hard, Drive safe”
4. Kelloggs and Mindshare “#FeedingDreams”
5. Godrej and Netcore Solutions “Continous engagement with our consumers through Free G”
6. YUM Restaurants India / KFC and Mindshare India “When KFC emerged as a winner of India's biggest Cricket bash”
Mobile Social1. Café TC and Dentsu Web Chutney “Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp”
2. Pepsi and Mindshare India “Crash the Pepsi IPL”
3. Brooke Bond Red Label Tea and Mindshare “6 Pack Band”
4. CEAT tyres and Group M “Making PhDs Real - Party hard, Drive safe”
5. Coca Cola India Pvt Ltd and Interactive Avenues “Coke Wishes”
6. Castrol India Ltd and Mindshare India “How Castrol activated mini truck driver targeted only campaign”
1. Hindustan Unilever Limited and Mindshare India “MMS 2.0”
2. Stayfree and OMD India “Stayfree Stay Ahead Helpline”
3. Kelloggs and Mindshare “#FeedingDreams”
4. Active Wheel and PHD India “Lo Kar Lo Baat”
5. Kinder Joy and OMD India “Kinder Joy Story Station”
6. Hindustan Unilever - Pureit and Mindshare India “Outshout or Outsmart ???”
1. Hindustan Unilever Limited and Mindshare India “MMS 2.0”
2. Castrol India Ltd and Mindshare India “How Castrol activated mini truck driver targeted only campaign”
3. Reliance Infrastructure / Reliance Energy and MEC Group M “EnergyonApp - Hyperlocal Suburb Targeting”
4. OLX and Performics “OLX Location Leads to Conversions”
5. GRT Jewellers and Saavn Pvt Ltd “GRT Live”
6. Glaxo SmithKline Pharma / Iodex and Mindshare India “Iodex ambushed Zandu by chasing their TV GRPS via Mobile”
1. Paytm and Mcann “Paytm”
2. Airtel and Performics “Airtel Money - Break The Clutter”
Best Brand Experience in Mobile Rich Media1. Lakme and PHD India “Lakme Makeup Pro”
2. Fitbit and Resultrix “Showroom on your wrist”
3. Glaxo SmithKline Consumer Healthcare /Horlicks and Mindshare India “Add a little 'Awesome'”
4. ACC Cement and Hungama Digital Services “BUILDING DREAMS”
5. ACC Cement and Hungama Digital Services “THE ACC GOLD DIFFERENCE”
Most Engaging Mobile Creative1. Idea Cellular Pvt Ltd and Mindshare India “Powering the next Gen Internet ready India”
2. P&G India and PHD India “Chatur Chachi Program
3. National Geographic Channel and Vserv Digital Services and Flying Cursor “NGC's How to Win at Everything launch campaign”
4. YU Mobile and Interactive Avenues “Banner Wale Babu Mera Gaana Baja Do”
5. Fitbit and Resultrix “Showroom on your wrist”
6. Apus and Apus “#SupportYourTeam- APUS Cricket Mobile Marketing Campaign”
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