Celebrating the 12th Anniversary of its Republic Day sale, ‘Big Bazaar Sabse Saste Din’, Big Bazaar will organise what it calls the world’s first 24-hour Facebook Live Shopping Carnival from 9 a.m. on January 26 to 9 a.m. on January 27. Popular celebrities will announce offers on products. It aims to reach over 3 crore customers. Every hour Big Bazaar will announce exclusive offers that are not promoted on any other platform. It will give away over ten lakh mobile coupons that can be used during the sale. Pawan Sarda, Group Head - Digital - Future Group, says, “Through mobile coupons, we intend to do the biggest ever online-to-offline idea in the digital space.”

Breathe out

Breathe , the big-budget Amazon Prime Video series for Indian audiences starring actor Madhavan, launches today, following some rather novel marketing. It’s the first time an Amazon Prime Original will be available in Hindi, Tamil and Telugu. The official trailer got over 6 million views in 12 hours, with the actor personally sending the trailer to all those who retweeted him. Amazon Prime also had Madhavan unbox a logo for the series, and followed it up by organising a meet with the cast and crew for its 1,500 employees at Amazon’s Chennai office. The session was LIVEcast across all Amazon offices in India, reaching out to over 50,000 Amazon employees. The show will be launched in 200 territories including the US and the UK.

The keys to harmony

Bridge Music Academy and Dentsu Webchutney have launched a campaign to educate children about racism and its effects. Supported by Culture Fox, a community of art connoisseurs, and electronic musical instruments maker Roland, the campaign started with ‘The Racist Cover’, a version of a song played on a piano or keyboard without using the black keys. Now, the Dentsu Webchutney Innovation Lab has created a special keyboard with no black keys at all. Called The Racist Keyboard, the keyboard cannot play a perfect harmony and it only plays The Racist Cover of a song. It is a manifestation of campaign’s thought of Racism = No Harmony. A video showing Aman Bathla, the world’s fastest pianist, playing My Heart Will Go On from The Titanic , launched the keyboard. It shows that the song is not the same without the black keys. The Racist Keyboard is available to musicians for concerts, tours and gigs. It will also be displayed at schools, colleges, music academies, museums and public places.

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