For ITC Infotech’s first annual technology platform aimed at fostering technology innovation, the brand organised a hackathon around Internet of Things (IoT). The contest was open to IoT start-ups, students, professionals and developers. LinkedIn was one of the social media platforms used to run campaigns around the event and create visibility and awareness around the launch of iTech 2015. ITC Infotech says that leveraging LinkedIn for before- and after-event communications accounted for about 20 per cent of the response the brand received in terms of registrations.

iTech 2015 drew more than 787 registrations. Campaigns for the hackathon targeted large communities of entrepreneurs, individuals, students, corporates and professionals from across categories. The brand was also able to keep its global audience informed and connected by using LinkedIn among other platforms.

The microsite on ITC Infotech’s website was viewed by many employees and other stakeholders on their own Linkedln pages. More than 6,000 ITC Infotech employees were kept updated so that they could share the campaign updates on their LinkedIn profiles and across their other personal networks. The brand also connected with groups focused on IoT on LinkedIn. A blogger roundtable scheduled before the launch of iTech2015 ended in bloggers’ stories being posted on LinkedIn. Apart from LinkedIn ads, six videos and 100 media articles of the event featured on the official ITC Infotech LinkedIn page. The brand reports there were more than 1,000 unique shares of the event page on LinkedIn.

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