The Leo Group has elevated Prashanth Challapalli as the Chief Operating Officer for Leo Burnett Orchard. In his new role, he will report to Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – South Asia, Leo Burnett, and Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett.
Challapalli has been an integral part of the Group for the last 18 months as the Chief Integration Officer for Leo Burnett South Asia, driving the integration agenda for key clients such as Google, P&G, McDonald’s and TVS Motorcycles. He has the experience of running both mainline advertising-led and digital-led businesses. Of his 20 years’ experience, he spent the first 11 years in agencies such as Ogilvy, Lowe, Y&R, Dentsu & Publicis Ambience. In 2009, he started Jack in the Box Worldwide, one of the most awarded digital agencies in India with campaigns such as Kolaveri, Pepsi IPL and 7Up to its credit. He then ran iContract for four years.
Challapalli replaces Mahuya Chaturvedi, who is moving on from the organisation. He will be based at Leo Burnett Orchard’s Mumbai office.
Leo Burnett Orchard is a full-service agency that handles clients such as Amazon India, Viacom18, Essilor, Dream11, Amante, Colors, Volkswagen and Emami.