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Never mind the ticketing portals, it’s still the tour operators travellers prefer when it comes to booking a trip. A survey, Half Time 2014 – New Trends to Tell You Where India’s Consumer is Headed by The Nielsen Company, says that almost half of the vacations respondents took were planned by tour operators. Around 42 per cent of those who travelled for leisure, excluding family functions and weddings, say they gone on such planned tours. These tours continue to score highly because many consumers believe they give good value for money and are convenient.
When it comes to domestic travel, almost half (46 per cent) of those travelling with their families are aged between 25 and 35 years. Leisure travel is more frequent
amongst those aged between 26 and 30 years. Ninety-five percent of this age group say they travel once in six months or more for personal reasons.
On the subject of promotions, travellers seem to favour instant gratification. Respondents reported they opted for discounts on current booking and instant cash-back offers over loyalty points and special services.
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