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Six in ten Asian travellers prefer international economy hotel brands to domestic brands, according to a research report by hospitality chain Accor.
International brands were considered “stylish, high-class, reliable, attractive and energetic” compared to domestic brands, which tended to be viewed as “down-to-earth, practical, approachable, and considerate”.
The Asia Economy Hotel research 2012 seeks to help understand better what guests expect of economy brand hotels.
The report indicates that guests are willing to spend more per night to stay in an international over a domestic brand economy hotel.
Accor said it now operates over 1 lakh rooms in the Asia Pacific region. It has 536 hotels in 16 countries in Asia-Pacific and is a leader in Australia, New Zealand, Thailand, Indonesia.
The Accor Asia-Pacific Chairman and Chief Operating Officer Michael Issenberg revealed the findings of the report.
Accor is on expansion in India and manages three properties in Hyderabad. Its group brand Novotel and Hyderabad International Convention Centre here will play host to UN Biodiversity Summit next month.
> rishikumar.vundi@thehindu.co.in
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