Cement brand Ambuja’s new television campaign created by Publicis aims to extend the brand quotient. Bobby Pawar, Creative Head at Publicis said: “When the physical identity of the brand is well established the brand can become a social commentator. This is where brands can play a bigger role.
''Speaking about the concept, Ajay Kapur, CEO of Ambuja Cement added that since strength was a key aspect of Ambuja Cement, the campaign gels with the tag line - giant compressive strength.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.