Apollo Tyres on Wednesday said that it has entered into a three-year regional partnership with Manchester United Football Club, becoming the club’s official tyre partner in the UK and India. As part of this association, Apollo Tyres will create football-based play zones in local communities using recycled rubber in the UK and India, it said in a statement. It will raise awareness of its brand among potential customers, business partners and consumer audiences around the world. “Very few sports platforms deliver a global profile and awareness and we believe the impact of this relationship will be significant in helping to make Apollo a globally recognisable brand,” said Onkar S. Kanwar, Chairman, Apollo Tyres. Both the companies will encourage young people to ‘go the distance’ and seek a higher level of excellence in building sporting skills and developing healthy lifestyles. The first ‘go the distance’ pitch will be built within the grounds of Old Trafford before similar pitches are rolled out across the UK and India.

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