Arvind Retail today said it has entered into licensing agreement with US—based Geoffrey Beene to manufacture and sell the American fashion brand in India.
As part of the agreement, Arvind Retail will produce and market Geoffrey Beene’s both apparel and non—apparel products in its ‘Megamart’ retail stores as well as wholesale in India.
“We are delighted to bring one of the world’s best designer brands Geoffrey Beene, to India. Geoffrey Beene will bring a new dimension to formal dressing in India,” Arvind Lifestyle Brands and Arvind Retail Managing Director and CEO, Mr J Suresh said in a statement.
The firm said the initial term of the licence agreement is till 2021 with renewal options that would extend the term through 2031.
Arvind will sell Geoffrey Beene’s product line which includes dress shirts, sportswear, jeans, innerwear, footwear, belts, gloves and other accessories.
The company, however, did not provide by when the US brand will be available in India but said it is looking “forward to launch Geoffrey Beene in India very soon”.
“Geoffrey Beene is confident that Arvind has both the expertise and leverage to establish the brand in this important region of the world and expand the brand’s presence in Asia,” Geoffrey Beene President and CEO, Mr G Thompson Hutton said.
Geoffrey Beene is one of the largest dress shirt, neckwear, sweater and men’s jewelry brands in US department stores. Its products are sold in the US, Canada, Mexico, Central America including the Caribbean Basin, Australia, Indonesia and Singapore.
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