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Asian Paints today said it has roped in Bollywood diva Deepika Padukone to endorse its brand, Royale Play.
“Deepika is today’s modern youth style icon. I believe that she really embodies values that we wish to epitomise through our brand Royale Play,” said Amit Syngle, President Sales, Marketing & Technology, Asian Paints.
Expressing delight to be Asian Paints’ brand ambassador, Padukone said, “I feel a sense of achievement after having signed up with an iconic brand like Asian Paints. Royale Play is a creative and fun brand designed for youngsters who like to personalise their homes“.
Asian Paints, which is also Asia’s third largest paint company, operates across 17 countries with, 23 manufacturing facilities.
Correction
This news report has been modified to correct the designation of Mr Amit Syngle. Also, a sentence that incorrectly stated that Deepika Padukone was Asian Paint's first brand ambassador has been deleted.
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