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Audi, the German luxury car manufacturer, will increase prices by an average of 3 per cent in India, effective from May 1, 2014.
“While Audi has exhibited stellar sales performance in 2013 and in the first quarter of 2014, the overall market scenario has remained challenging with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs,” said Joe King, Head, Audi India.
“To address this, we have rationalised prices, but have ensured that the impact is as minimal as possible. Additionally, we continue to offer our customers innovative finance solutions from Audi Finance which will make their purchase more attractive,” King added.
Audi India grossed sales of 1,404 units in March 2014, an 18 per cent year-on-year growth, its highest in a month in India. The luxury car manufacturer had sold 1,104 units in March 2013.
The company began the year with the introduction of the RS 7 Sportback, the company’s most powerful model. It also opened new showrooms in Udaipur, Visakhapatnam and Nashik.
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