Reliance Broadcast Network Ltd's radio arm, 92.7 BIG FM, on Friday said it has signed a marketing and sales alliance with Bhutan's 92.7 High FM. “We are optimistic about this association taking us to greater heights of profitability,” Chief Operating Officer of 92.7 High FM, Mr Gautam Banerjee, said. Through the partnership, BIG FM will be able to extend its reach to newer territories of Siliguri and Bhutan.
According to the Vice-President Sales BIG FM, Mr Pankaj Chandra: “This deal promises to be mutually beneficial and we are confident of offering unmatched value to advertisers with 92.7 BIG FM being able to package its non-competing stations to garner better market share.” Mr Banerjee said with, “92.7 BIG FM bringing both marketing and content expertise, the partnership will open doors for national advertisers looking for pan India exposure and presence.” “The alliance will see the packaging of non-competing stations of BIG FM across Siliguri, West Bengal and Bhutan to offer marketers unmatched reach in the region,” 92.7 BIG FM said in a statement.