Bajoria Appliances Pvt Ltd, makers of the Kutchina brand of kitchen appliances, is planning expansion of its ‘modular kitchen' business in Northern and Western India, this fiscal. Plans are also afoot to enter the South Indian market for sale of kitchen chimneys.
The Kolkata-headquartered company is currently the market leader in both segments in the East and reportedly controls 18 per cent of the national kitchen chimney market.
According to Mr. Namit Bajoria, Director, Kutchina, the company will launch its modular kitchen products in Rajasthan, Uttar Pradesh and the National capital region (NCR) by September this year. By January 2012, the group plans to expand into Gujarat, Pune and Mumbai.
“Based on the market response, we may set up new facilities in Delhi and Pune at an estimated investment of Rs. 10 crore in 2012-13,” Mr Bajoria, told
On expansion of kitchen chimney sales, he said that the company will launch its product offerings in Karnataka, Kerala and Tamil Nadu in the July to September quarter this year.
Chimney sales contribute 70 per cent of the company's annual turnover of Rs 85 crore. Modular kitchen business accounts for 20 per cent or Rs 17 crore of the turnover; the remaining 10 per cent is from other appliances that include gas ovens.
“We had tried to enter the South India market earlier but could not do so for want of distributors,” Mr Bajoria said adding that the modular kitchen offerings will be launched in South India later.
The company, which operates mainly through distributors' network, has over 1,500 retail outlets and is looking to have over 200 standalone stores by the end of this fiscal. It is also looking to have separate shop-in-shops.