Smartphone maker Byond Tech Electronics Pvt. Ltd (BTEPL) has roped in bollywood actress Bipasha Basu as its brand ambassador.

The Pune-based maker of smartphones, phablets and tablets, is targeted at tech savvy, young and vibrant consumers.

“Bipasha Basu is an ideal face for Byond as she epitomizes all the quality of our brand. Bipasha has a combination of beauty, elegance, fitness and intelligence in her while Byond also symbolizes the qualities of good looks, sleek, smarter and latest technology, innovative and much more, ” said Prashant Bora, Founder & CEO, BTEPL.

Byond has a network of more than 250 distributors and pan India service network of 650 service centres. They are also available on online stores like Flipkart.com and others.

>priyanka.pani@thehindu.co.in