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Britannia makes way into kid's hearts with a disruptive new cookie - Tiger Butter Krunch. The launch will mark the entry of Britannia Tiger into the main stream cookies segment.
Filled with the wholesome goodness and taste of butter, Tiger Butter Krunch brings alive the credo 'Makhkhan maar ke'. Packed with essential nutrients like iron, calcium and vitamins, Tiger Butter Krunch delivers a delightful cookie that promises to keep kids going the whole day.
Ali Harris Shere, Director - Marketing, Britannia Industries Ltd. said "There is a unique Tiger inspired design on each cookie which builds brand Tiger's equity through product design."
"With the launch of Tiger Butter Krunch, delightful butter cookies, brand Tiger is all set to take on the mass cookie market," he added.
What differentiates Tiger Butter Krunch from others in the cookies space is the coming together of great taste and health. These tasty butter cookies are fortified with iron, vitamins and calcium. That makes it a magical product for both mothers and kids alike.
"With Salman Khan as our brand ambassador, the communication will definitely be clutter breaking," Ali Harris Shere said.
Britannia Tiger is available in pack sizes of 45g and 200g between a price range of Rs 5 and Rs 20 across all modern and general trade outlets, throughout the country.
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