Britannia Industries Ltd is in the process of beefing up its product portfolio in the health and wellness category. According to Ms Anuradha Narasimhan, Category Director (Health and Wellness), Britannia Industries, this category contributes 50 per cent of the company's biscuit and bakery division's revenue, and is growing at over 20 per cent year-on-year.
Launching the company's new “heart-friendly” tea time biscuit, Vita Marie Honey Oats, she said the biscuit, made up of two visible layers of oats and wheat fibre, “contains soluble fibre which helps reduce cholesterol by removing bad cholesterol from the body”.