Diversified FMCG company CavinKare plans to launch 2—3 products in the food and hair-care segments by FY-2014, a top company executive has said.
“We are in the final stages of developing innovative products in the food and hair-care segments and by FY’14, we will launch 2—3 products. We will begin this journey by unveiling an innovative product in the foods segment next year (2013),” CavinKare Executive Vice—President (Human Resources), Mr Murali Santhanam said here.
Innovation will be the company’s focus not only for developing products, but also in the corporate culture for the next two years, he added.
On international expansion, he said after establishing a foothold in the national market, CavinKare is also increasing its popularity in the global arena.
“We are present in South Asian countries Bangladesh and Sri Lanka, the Middle East and Africa. We want to strengthen it further and are now looking at Egypt, West Africa and the US, mainly for the personal care and food product segments,” he added.
CavinKare also has marketing tie-ups with international companies like Coty Inc and Adidas to distribute their deodorants and perfumes.
Mr Santhanam said the company signed a marketing agreement with Haw Par recently to distribute Tiger Balm in India.
The company has six manufacturing units, including one in Sri Lanka, and a research and development centre in Chennai equipped with the latest technologies to support various divisions in their endeavours.
The CavinKare brand portfolio consists of shampoos (Chik, Meera, and Nyle), fairness creams (Fairever), deodorants and talc (Spinz and Hi5), pickles and snacks (Ruchi, Chinni’s), hair colour (Indica), beverages (Maa), dairy (Cavins), restaurants (CK’s Foodstaurant and Vegnation) and beauty salons (Green Trends and Limelite).