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Cinerama Pvt. Ltd, a company that provides cinema sound and projection technologies, has entered into a sub-distributor deal with Sling Media for the western and southern regions.
As part of the arrangement, Sling Media’s product Slingbox will be distributed through Cinerama’s existing network in over 20 cities, catering to high net worth individuals (HNIs).
Further, Cinerama will help Sling Media to extend its product reach in India, which in the past has focused on large format retail stores and ecommerce Web sites.
Slingbox
Slingbox is a consumer electronics product that allows customers to watch their home TV live, access recorded programming or VoD by using popular devices such as PCs and Macs, tablets and smartphones. It was launched in India in 2011 and is currently available in Delhi, Mumbai, Pune, Bangalore, Ahmedabad, Hyderabad and Chennai.
“The consumer market in West and South India has evolved with the growth of tablets and smartphones. We believe that Cinerama has the competence and expertise needed to reach potential Slingbox customers and build a strong proposition for our products in these markets,” said Raman Venkatachar, General Manager and head of operations at Sling Media, India.
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