Reliance Big Home Video will release Hindi blockbuster Dabangg on YouTube.
A press release said the full movie will be put on youtube.com/dabanggthefilm starting today and will be available for free viewing to audiences in India.
Users can also view popular scenes, songs and footage from the making of the movie.
Hindustan Unilever will be the exclusive sponsor for the movie on YouTube India. The channel will be only available to users in India and will be IP-blocked in other markets of the world.
Sweta Agnihotri, COO of BIG Home Video, was quoted as saying, “We realise that the Internet is the new TV for the ever-connected youth today. Our vision is to make our content available to Indian consumers across any screen, any where and at any time of their choice.”
According to Gautam Anand, Director, Content Partnerships (Japan–Asia Pacific), Google, “This initiative marks a major shift in the way movies have been traditionally distributed and opens up a new business opportunity for movie producers and distributors alike.”