Packaging in pharmaceutical industry should be patient-centric, according to K Satish Reddy, Chairman, Dr Reddy's Laboratories Ltd.
He was speaking at the inaugural session of the two-day national summit on packaging being organised by the Indian Institute of Packaging (IIP) here on Thursday.
The packaging in Dr Reddy's was now based on 'design- thinking' and was aimed at providing relevant information to the patient in his/her own language, he said.
K T Rama Rao, Minister for Information Technology, Government of Telangana said packaging huge industry had huge employment potential.
The State Government was ready to work with IIP to address the challenges in waste collection, he said adding that the Gujarat model of segregating solid and liquid waste and its efficient collection in rural areas could be replicated in the State.
N C Saha, Director of IIP said his institute was in the process of introducing four-year degree course and two-year M.Tech programme from 2016.
The Government of India was actively considering recognising IIP as an institute of national importance, he added.
The size of global packaging industry, which is growing at 15 per cent per annum, is about $ 750 billion in which Indian share is $24.6 billion.