Fiat’s new ad campaign for Linea

Fiat Group Automobiles India has come up with a new ad campaign for its flagship brand Linea. Showcasing the unique features of the car and the engine technology, the advertisement highlights that the automobile is packed with enviable features, including rain-sensing wipers, automatic lights, Blue & Me with voice commands and advanced multi-jet and T-jet engines. Nagesh Basavanhalli, President and Managing Director, Fiat Chrysler India Operations said: “Fiat is supported by an Italian style. The new campaign redefines the features and the technologically superior engine of the new Linea. The depiction is made in a subtle manner.''