After selling Fem to Dabur five years ago, Sunita Ramnathkar, former promoter of Fem Care Pharma is back in the FMCG and retail business with her own brands in the skin care and kids segments as the non-compete clause is now over.

A high-end skincare brand, Mitchell, from the US and Kids FMCG brand under Pink Guppy are going to be the two new offerings from the erstwhile owner of the Fem brand, a pioneer in facial bleach in the early 80s.