Poultry and vegetarian products manufacturer and marketer Godrej Tyson Foods is aiming to have 24 per cent market share in fresh chilled chicken category and 10 per cent in ready-to-eat chicken delights in the next three years.
The company, which markets fresh chilled chicken under Real Good Chicken (RGC) brand and ready to eat under Yummiez, has invested ₹60 crore on expansion of plant capacities.
“We are expecting RGC to achieve 24 per cent market share in fresh chilled chicken (amongst organised players) and 10 per cent for Yummiez in 2-3 years,” Godrej Tyson Foods COO Arabind Das told PTI.