H&R Johnson’s experience stores in Kerala

To reach out to customers in tier-2 and -3 markets in Kerala, H&R Johnson (India) is setting up Retail Experience stores across the State. Dinesh Vyas, Senior General Manager – Johnson Tiles, the Retail Experience Stores would take the form of shop-in-shop with three key modules — Johnson Arena, Johnson Class and Johnson Xclusiv. The Kerala market has been a significant contributor to the company’s s overall business volumes and revenues. He said that Disney Consumer Products (India) has tied-up with H&R Johnson to launch the Disney branded ceramic tiles collection. K.P. Ramakrishnan, Location Head for Kerala Market, H&R Johnson (India), the company will be setting up 10-12 Stores in the State by the end of current fiscal. Over the next 2-3 years, Kerala will account of nearly 25-30 per cent of the planned retail experience stores in South.