Horlicks has tweaked its brand communication to make it more ‘clinically credible’, elaborating on a study that showed its impact on the five signs of growth. A new television communication hit the small screen on September 26.
The company has also undergone packaging change that has a diagrammatic representation of the five signs of growth — more bone area, more muscles, better concentration, active nutrients and healthier blood.
Study
“The new and improved Horlicks is fortified with a mix of 26 vital nutrients. Supplementing its previous “Taller, Stronger, Sharper” (TSS) proposition, Horlicks is now clinically proven to provide comprehensive nutrition according to an independent, scientific study conducted by the National Institute of Nutrition, Hyderabad,” says Jayant Singh, Marketing Head, GlaxoSmithKline Consumer Healthcare, India.