Idea Cellular, has renewed its association with the IPL team, the Delhi Daredevils, for the third year in a row. The Idea Cellular and Delhi Daredevils partnership began with the third edition of IPL T20 Cricket Tournament.

Idea subscribers will get a chance to win tickets for the matches, autographed merchandize, download special player messages and many more interactions with Team Delhi Daredevils.

Mr. Amrit Mathur, Chief Operating Officer, GMR Sports said, “Our focus is to reach out, engage, entertain, and live up to our club’s promise. In this endeavour Idea has been at the forefront of this communication.

This year being a case in example, where for the first time, we opened the ticketing window exclusively for Idea Customers, 48 hours before opening it up for everyone.”

Speaking on this occasion Mr. Sanjeev Govil, Circle Head, Delhi & Haryana, Idea Cellular, said, “Like the last two seasons, this tie up too will offer a huge platform to create visibility for brand Idea through on-ground cricket action.”

>heena.k@thehindu.co.in