JSW Steel has launched new retail format - JSW explore. With an aim to efficiently cater the customized steel needs of end consumers, the group launched its branded retail format in Bangalore.
The franchise-based retail format will create a sustainable differentiator for JSW Steel’s exclusive value added products and service offerings. “This win-win partnership shall further strengthen JSW’s bond with its committed JSW Shoppe channel partners taking the association to the next level,” said Vinay Shroff, Sr. Vice President- Retail, JSW Steel.
The branded format will be scaled up in future to cater to customised needs across product categories and sectors viz. hot rolled, cold rolled, colour coated, TMT etc.