Mr Kaushik Roy, President, Brand Strategy & Marketing Communication, Reliance Industries Ltd, was unanimously re-elected for the second term as the President of the India Chapter of the International Advertising Association (IAA-IC) for the year 2011-12 at its annual general meeting held in Mumbai.
In his first term as president, Mr Roy had launched India's first Green Award, Olive Crown, for creative excellence in communicating sustainability. Mr Srinivasan K. Swamy, Chairman & Managing Director, R.K. Swamy BBDO Pvt. Ltd, who was the Honorary Secretary of the India Chapter of IAA for the past two years, is the new Vice-President.
Spread over 56 Chapters in 76 countries with over 4,000 members worldwide, the IAA champions advertising as a force for growth in all free market societies.
It believes that advertising revenues ensure an independent, pluralistic, affordable media with competing channels of information for consumers, which are the foundation of democracy itself.