Comments
Kesoram Industries Ltd has hired global brand, advertising and marketing specialist Grey Group for a brand building exercise.
Manjushree Khaitan, Executive Vice Chairperson of the company said on Wednesday that Grey Group, Singapore had been working for the comprehensive exercise for over a year. She said it was working with the management of the company and expected to come up with set of proposals soon. Apart from an umbrella brand and strategy for the company, the plan also involves brand propositions for three of its operating divisions – tyre, cement and rayon.
The exercise is also meant to cover products of the BK Birla Group company which had not had undertaken such an exercise ever. It has four brands — Birla Shakti (cement), Birla Tyres, Kesoram rayon and Kesophone (transparent paper).
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.