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Entertainment and marketing company Kwan will promote ‘Brand Sid' (Mr Siddarth Mallya) across entertainment, fashion, luxury and media spaces. Mr Siddarth Mallya is the son of Vijay Mallya, Chairman of UB Group and Kingfisher Airlines. Mr Anirban Das Blah, Managing Director, Kwan, said that Sid represents India's next generation in the lifestyle and luxury space. “He's attuned to the pulse of the market and has impeccable taste for finer things in life.” Kwan operates across marketing and promotion events such as celebrity endorsements and management, film casting and marketing, celebrity brand building strategy, managing music led platforms and artists, fashion events and talent management and sports. The company represents actors such as Ranbir Kapoor, Nargis Fakhri, Freida Pinto, Genelia Deshmukh, Rana Daggubati, Soha Ali Khan and Sarah Jane Dias.
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