Travel company MakeMyTrip has signed up with the IPL team Sunrisers Hyderabad as their principal sponsor. The company will simultaneously launch a new marketing campaign targeted at IPL fans and travellers.
Deep Kalra, CEO and Founder, MakeMyTrip.com, said, the association will help the company reach out to millions of IPL fans. “The IPL beautifully demonstrates the synergies of the twin passions of cricket and travel, with fans following their teams to match-venues across different parts of the country.”
MakeMyTrip will launch a 360 degree campaign. It will also have a TV commercial starring the team’s players, Dale Steyn, Cameron White and Ishant Sharma. This will be aired to coincide with the launch of the IPL 2013 season. The travel firm will also launch other marketing activities through its Web site, retail stores and social media properties.
“MakeMyTrip customers and Sunrisers Fans can look forward to a Meet and Greet with the players as part of the activation,” the company said.