The annual market research fair of students of the Manipal-based T.A. Pai Management Institute (TAPMI) – Brand Scan -- was conducted at City Centre Mall in Mangalore recently.
Mr Ankit Maheshwari, convener of Brand Scan, said that eight market research projects were conducted at the mall. These projects were successfully carried out with an average of 600 responses coming from their desired target segments.
Stating that Manipal has been hosting this market research fair for the last 18 years, he said Mangalore hosted it for the first time this year.
Mr Amit Kumar Sindhupe, co-convener of Brand Scan, said that that the vision of Brand Scan is growing and the future years will see it becoming a pan-India market research fair.
--EOM--