Tata Motors, the country’s largest automaker by revenue, has hired former Maruti Suzuki India Ltd’s (MSIL) executive Mayank Pareek as President of its Passenger Vehicle Business Unit (PVBU). On September 17, Pareek had resigned as the Chief Operating Officer (marketing and sales) at MSIL.
Pareek would join Tata Motors on October 1, taking over from Ranjit Yadav, who moves to head the company’s International Business for Passenger and Commercial vehicles, the Mumbai-based company said in a statement.
Pareek, who would also be a member of the company’s corporate steering committee, would be responsible for steering the passenger vehicle business, the statement added.
In his previous role, Pareek was heading MSIL’s marketing and sales vertical that included domestic marketing and sales, dealer development, product development, used car business, outbound logistics, spare parts and accessories among others.
He began his career in 1982 with BHEL and worked in the manufacturing function, and later joined Maruti Udyog in 1991.
MSIL is also gearing up to launch its sedan Ciaz next month. Pareek, who worked with the company for more than two decades, was involved in several new launches such as the hatchback Celerio and compact sedan Swift DZire.