NDTV Group and Star India have entered into an alliance as part of which the latter will handle the advertising sales function of NDTV news channels.
Under the airtime sales alliance between Star and NDTV, Star will be the sole and exclusive representative of NDTV to conduct advertising sales for all NDTV news channels — NDTV 24x7, NDTV India and NDTV Profit, the companies said in a joint statement. Earlier, the ad sales for NDTV were handled by Aidem Ventures.
“The presence of NDTV news shall strengthen Star's sales bouquet and enable Star to offer a comprehensive option to advertisers and agencies,” said the Star India CEO, Mr Uday Shankar.
In addition to frontline sales, Star India will also be responsible for commercial back-office management such as traffic, scheduling, billing and collections. However, it did not disclose the financial details.
Shares of NDTV gained about three per cent to close at Rs 71 on the BSE on Tuesday.