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With an aim to involve the consumer in brand building, paint manufacturer Kansai Nerolac has launched “ Kuch Change Karein, Chalo Tune Badlein – Personalise the Nerolac Jingle” campaign on Facebook and Twitter.
Consumers from across the country and abroad can participate in the contest by coming up with their own version of the famous jingle of Nerolac — “Jab Ghar ki raunak badhani ho, Deewaron ko jab sajana ho, Nerolac, Nerolac”.
The recent version of the jingle in the TV ad shows Shahrukh Khan and some kids bringing about a change in the society. “Social media has always been an important ingredient of our marketing mix.
This will connect us with young Indian consumers. The contest intends to engage with the new self-reliant young consumer who is financially independent and has high disposable income,” said Sukhpreet Singh, Vice-President, Marketing (Decorative), Kansai Nerolac.
Winners will be announced in categories such as ‘The Best Jingle’, ‘The Most Voted Jingle’, ‘The Best New Lyrics’, and ‘The Best New Arrangement’. Some of these jingles could possibly be chosen for the future campaigns of the brand.
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