FMCG major ITC Ltd has roped in painter Paresh Maity to design the limited edition packing of ITC products. Maity will highlight the beauty of Bengal on the product packs, which will be available in the market under Paresh Maity Collector Series.
The packs will adorn images of Victoria Memorial, folk musical instruments and the banks of River Hooghly with the Howrah Bridge, said a press statement issued by ITC. In a bid to remain young, exciting and refreshing, brands from the world over have collaborated with artists and designers to complement the core values that the brands stand for.
“For any brand to survive the ravages of time, it has to reinvent itself not just through product innovation but product design and packaging as well,” the release said.