Panasonic Corporation has entered into an alliance with Kramer Electronics, a global MNC which develops creative solutions in audio, video and signal management.
This symbiotic alliance is aimed at increasing product visibility and availability pan India.
Mr Daizo Ito, CEO, Panasonic India, said, “With our association with a brand like Kramer we aim to service our customers even better, through common system integrators channel. Our constant endeavour is to bring solutions to customers that enhance and improve their quality of life, by offering best in class products through a strong distribution network. This strategy was formulated to marry the distribution strength of Kramer with excellent sales force of Panasonic.”
Road shows
As a part of the agreement, going forward, both companies will collaborate and execute various marketing activities such as road shows and industry events.