PepsiCo India and PVR Ltd have renewed their strategic partnership. As part of this five-year partnership, PepsiCo will be the official ‘Pouring Partner' for carbonated soft drinks, health drinks and juice-based drinks, beverages, packaged juices and water across all PVR Cinemas. In a statement, PVR said that over the last 15-years, the partnership has evolved from a traditional supplier relationship, acquiring new scale and dimension with the launch of integrated marketing programmes around the Cricket World Cup among others.
![comment](https://assetsbl.thehindubusinessline.com/theme/images/bl-online/1x1_spacer.png)
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.