Pepsi becomes PVR's pouring partner

PepsiCo India and PVR Ltd have renewed their strategic partnership. As part of this five-year partnership, PepsiCo will be the official ‘Pouring Partner' for carbonated soft drinks, health drinks and juice-based drinks, beverages, packaged juices and water across all PVR Cinemas. In a statement, PVR said that over the last 15-years, the partnership has evolved from a traditional supplier relationship, acquiring new scale and dimension with the launch of integrated marketing programmes around the Cricket World Cup among others.