Rajasthan Royals signs merchandise partner

Rajasthan Royals has signed Essel Marketing & Promotions as the team's official merchandise partner for the Indian Premier League (IPL). The Mumbai-based strategic marketing company will be responsible for producing a range of high quality fan cheering equipment/licensed products that will be sold at cricket stadia and through retail channels across Rajasthan. The company will have the exclusive rights to source innovative promotional products from around the globe for the team.