Ratan Tata invests in jewellery e-tailer

Tata Son's Chairman Emeritus Ratan Tata has invested in jewellery e-tailer Bluestone.com. "Ratan Tata's investment is a validation of our innovative brand approach. He was particularly impressed with the vertical integration that we have done with the use of smart technology. This partnership will bring value to us in terms of his guidance and mentorship," Gaurav Kushwaha, founder of Bluestone told to BusinessLine . However, he refused to divulge the amount Ratan Tata has invested. The Bangalore-based three-year-old start-up has a collection of over 2,000 designs of gold and diamond jewellery. Bluestone has raised $15 million from Accel partners, Kalaari Capital and Saama Capital in various rounds since its inception in 2011. Our Bureau