The market for premium sanitary ware is growing in the country and many international brands are being well received in the market, according to Mr Narinder Anand, Chairman, Value Line group.
He was speaking here on the occasion of the launch of Villeroy & Boch (a German brand of sanitary ware) at the Value Line showroom. He said his company was marketing all international brands in the Indian market and the response was very encouraging.
“We are setting up an exclusive studio in our showroom here to market Villeroy & Boch. The company offers the world's most sophisticated bathroom products such as bathtubs, sauna, wash basins, bathroom fittings and several others.
The prices of different products will be in the range of few thousands to Rs 15 lakh. We are sure the local market will receive the products well,” he said.
He said Value Line had set up showrooms in Hyderabad, Visakhapatnam and Bangalore. It would soon set up showrooms in Vijayawada and Mumbai. “We are selling 20 international brands and products worth Rs 100 crores or so per annum. Villeroy & Boch products will be roughly 25 per cent costlier than other international brands,” he said.
He said five five-star hotels were coming up in Hyderabad and they were using Villeroy & Boch products.
Many hotels in Visakhapatnam too were using the same products.
Mr Rahul Gujarati, the sales manager in charge of Andhra Pradesh and Tamil Nadu, said the market in Andhra Pradesh had suffered substantially due to the Telangana agitation during the past two years, as many projects got stalled, but it was picking up in Tamil Nadu.
Mr Sri Hari Nair, the country head of Villeroy & Boch, inaugurated the studio.