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Sharp Business Systems (India) Ltd has made a lot of headway in the past two years and consolidated its position in the Indian market and is aiming at a business turnover of Rs 5,000 crore by 2015 from the current Rs 900 crore, according to Sunil K. Sinha, CEO (India region) and Managing Director.
Sinha, who was here on Sunday to open an exclusive Sharp brand shop, said in an interview that the company was selling office automation products, consumer goods and solar products. It was producing air-conditioners and LED television sets at its manufacturing unit near Pune and the rest of the products were being imported, he said.
“Sharp has always been known for its innovative, quality products and even though our prices at the lower-end may be slightly higher, the customer will be happy. Moreover, the Indian market is no longer as price-sensitive as it used to be a few years ago. People are willing to pay more for quality products,” he said.
Power saving
He said Sharp refrigerators were using two technologies - plasmacluster ion generator and hybrid cooling - preventing dryness, uneven cooling and overcooling of food, fruits and vegetables to keep them fresh. As for air-conditioners, he said, the customers would be able to save a substantial amount on power bills due to lower power consumption, as inverter technology is being used. The compressor runs on DC (direct current), he explained. Roughly, the AC would not consume more than 100 units per month on the aggregate. The company was also trying to promote air purifiers in the Indian market.
The LED television sets of Sharp were offering four colours - one primary colour plus the normal red-green-blue - and “it is our unique selling proposition.” Till now, the company had concentrated on the bigger cities and “now we are going to the tier-two cities such as Visakhapatnam which has an immense potential. This is our second our shop, opened through the franchisee route, in Andhra Pradesh, the first being in Hyderabad. Next, we will go to Vijayawada. The local franchisee is Sowndarya Marketing.”
sarma.rs@thehindu.co.in
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