Sony Music Entertainment India will manage the digital assets of the upcoming Bollywood releases of Zee Music Company. The strategic worldwide deal between the two companies extends to exploring publishing for Zee Music’s assets for the rest of the world through Sony/ATV.

In a statement, the company said this deal will cumulatively grow Sony Music’s digital market share by 15 per cent.

Zee Entertainment Enterprises, which had recently announced its foray into the music label space with its venture ‘Zee Music Company’, has acquired the music rights of over 20 major motion pictures.

Sanujeet Bhujabal, Marketing Director Sony Music India said, “In the past we have worked with leading content creators including YRF and Disney. This strategic association will provide a global footprint to all the prestigious releases. This is a huge opportunity and together we believe we will be able to provide the best of music entertainment to fans.”

Added Anurag Bedi, Head Zee Music Company said, “We’ve had a great relationship with Sony Music in the past, and are excited to have them as the digital partner for some of our forthcoming films. Partnering with Sony Music will be mutually beneficial as we have a robust slate for this year which includes about 20-25 films, all of which are produced by leading production houses."

Apart from the Zee Music releases, Sony Music will also be working on other tent pole films with leading production houses including Vishesh Films, Dharma Production and Fox Star Studios

>Meenakshi.v@thehindu.co.in

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