A worldwide release and the casting of an Indian, Irrfan, appear to have done the trick for The Amazing Spider-Man , the rebooted version of the super-hero series. It has grossed Rs 34 crore in the first three days of its release, setting a record for the highest opening of a Hollywood film in India.
The success of this Hollywood movie comes on the heels of The Avengers and is expected to be followed up with other franchise movies like the Dark Knight Rises and Ice Age-the Continental Drift this month.
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For movies like the Avengers and the Amazing Spider Man , a chunk of the collection came from smaller towns and cities thanks to the superhero theme and dubbed versions in Hindi, Tamil and Telugu. Mr Kercy Daruwala, MD of Sony Pictures India, said in a statement, “Spider-Man is the most consistently successful movie franchise in India.
What’s important to note is that a significant part of the box office has come from smaller centres as we have leveraged our strength in distributing and marketing this film across the country.”
Added Mr Sunil Punjabi, former CEO of multiplex chain Cinemax India: “With more and more screens getting digitised in India, Hollywood studios are able to reach out to a wider audience in the opening weekend, which is changing the consumption pattern of English movies.”