Sports broadcaster Starsports.com today said that it has entered into a partnership with Vodafone McLaren Mercedes Formula 1 team for the 2013 Indian Grand Prix to be held this week-end.
As part of the tie-up, Vodafone McLaren Mercedes Formula 1 cars will carry Starsports.com logo on their rear wings during the Indian leg of the F1 world championships from October 25-27, the company said in a statement.
The company did not share the financial details of the partnership.
Commenting on the tie-up, ESPN Software India Pvt Ltd Chief Operating Officer Vijay Rajput said: “We believe this partnership will help in promoting starsports.com as the definitive destination for sports on digital.”
The company will present a live video experience as well as a place for replays and catch-up. The service will feature original content not screened on television, including video stories and insightful contributions from experts, he added.
The Web site will develop special Formula 1 programming, including exclusive interactions with the team drivers, Jenson Button and Sergio Perez, as well as senior management of the team, including Martin Whitmarsh (team principal) and Sam Michael (sporting director), the statement added.