TTK Prestige, a kitchen appliances company, has entered water purifier market.
The company has partnered Lifestraw SA, a Swiss-based company, which is providing the technology. This is a non-electric gravity based offline water purifier.
According to a company release, the market is estimated to be Rs 6,500 crore by 2017 and offers immense window of opportunity for the entrant. The launch is in line with the vibrant expanding portfolio of innovative products to consumers, it said.